Weihnachtsmarkt 2026

About this event

New Braunfels' premiere holiday shopping event is coming back for its 38th year! Weihnachtsmarkt brings the charm of Germany's Christmas markets to Texas (with the bonus of being comfortably indoors). It's also the Sophienburg Museum & Archives' biggest fundraiser of the year, so all that gift shopping supports local history right here in New Braunfels. The events you look forward to are all returning: The Gala (11/19), The Brunch, Kaffeeklatsch, Breakfast with Santa, Mahjong, and Holiday Tea. We have some fun additions in the works this year, too. Mark your calendar and tell your friends. ⭐ Hit Interested and Follow for vendor announcements, the full schedule, and a behind-the-scenes look at how it all comes together. ️ Ticket details coming soon.