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A 2025 study from Impact Data Source showed that visitor spending helped support 16,475 jobs + generated $57.4 million in tax revenue and nearly $725 million in total impact, reflecting the strong performance of the hospitality and tourism sector.

New Braunfels Youth Collaborative received the Planning Landmark Award (a prestigious honor) from the American Planning Association at a ceremony in San Marcos, marking a milestone in its commitment to local planning.

The Greater New Braunfels Chamber of Commerce and the Braunfels Foundation Trust announced the 2027 class of Leadership New Braunfels, an eight‐month program that will equip local community leaders with training and networking opportunities.

Smithson Valley High School features a new wrestling and JROTC building that is ready for use today.

Comal ISD built the facility to support student athletics and leadership training on campus.

Italian author Claudio Trezzani debuts his English crime novel 'The Wolf' today in Gruene, blending his love of Texas country music+ travel in a tribute to the local culture.

The Vintage Oaks Veterans Association will hold a 9/11 Remembrance & Veterans Stone-Laying ceremony on Friday, Sept.

11 at Vintage Oaks Timber Ridge Veterans to honor local service members and those lost on 9/11.

New Braunfels Ghost Tours will host its annual 90-minute charity walk downtown, offering local history and ghost stories while donating proceeds to New Braunfels Angels.

New Braunfels Christian Academy—responding to growing enrollment—will open a new academic building and early childhood center in 2027 to provide more learning space.

The project will expand classroom options for local students.